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Back to School Means Getting Bricked

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How Post-Summer Social Media Withdrawal Reveals Our Relationship with Technology

The end of summer is always a bittersweet time for teenagers – freedom gives way to structured schedules, and the hours spent on screens are suddenly curtailed. This withdrawal isn’t just about adapting to new routines; it speaks to a deeper issue: how we use technology, and how it’s using us.

Social media withdrawal has its roots in the way our brains respond to rewards. Dr. Shimi Kang, a psychiatrist at the University of British Columbia, explains that constant connectivity leads to an intermittent schedule of reward – likes, comments, and shares. This pattern can be especially damaging for developing teenagers, whose brains are still learning to regulate their impulses.

Social media itself is designed to exploit this vulnerability. Platforms like Instagram and TikTok use a “stickier” reward system, keeping users engaged through the promise of an eventual hit rather than providing consistent positive feedback. This makes it difficult for teens to quit cold turkey; their brains have become hooked on the unpredictable nature of social media.

Our relationship with technology is complex. We’re often told that social media is a tool – one that can be used for good or ill, depending on how we wield it. But the reality is more nuanced: social media has become an integral part of our daily lives, influencing us far beyond the screen. It’s not just about setting limits or monitoring usage; it’s about rethinking what we want from technology.

The No Social Media November challenge offers a telling example. Adil Mukhi, a 16-year-old high schooler who participated in the challenge, struggled to disconnect – not because he was addicted, but because he’d become accustomed to using social media as a way to fill downtime. By changing his parameters and allowing himself time on social media for specific hours of the day, he found a healthier balance.

For parents and caregivers, this means teaching kids how to use technology in a way that supports their well-being, rather than controlling them. This might involve introducing mindfulness apps or step count challenges; it also means having open conversations about what social media is doing to our brains.

The Safe Social Media Act, currently pending in Canada, aims to regulate the tech industry’s influence on children and youth. However, even if this legislation passes, it won’t solve the underlying issue: how we use technology, and how it’s using us. To do that, we need to rethink our relationship with social media – not just as a tool, but as an integral part of our daily lives.

As we send our teens back into the fray, perhaps it’s time to ask ourselves some harder questions. What are we teaching them about technology and its role in their lives? Are we modeling healthy behavior, or simply trying to keep up with the latest trends? And what does this say about us – about our own relationship with technology, and our willingness to adapt to a world that’s increasingly mediated by screens? The answer lies not just in setting limits or regulating usage; it lies in rethinking what we want from technology itself.

Reader Views

  • DC
    Drew C. · cultural critic

    The so-called "withdrawal" from social media is more like a withdrawal from a toxic relationship. We're not just getting used to fewer likes and comments, we're recognizing the addiction that's been driving us to seek validation online in the first place. But what about the kids who aren't tech-obsessed? Those who are naturally introverted or find other passions outside of social media? Their needs are being overlooked as we focus on "curbing" social media use without addressing the underlying issues of community, identity, and purpose that social media is trying to fill.

  • PL
    Prof. Lana D. · social historian

    While the article astutely points out the addictive nature of social media's reward system, I believe it oversimplifies the issue by attributing teen struggles to brain development alone. The true problem lies in the way these platforms manipulate users' psychological vulnerabilities to sustain engagement. By designing systems that optimize for likes and shares over meaningful interactions, social media companies are essentially conditioning teens – and adults alike – to crave validation above all else. To truly address this issue, we must look beyond individual responsibility and examine the corporate incentives driving our tech-obsessed culture.

  • TS
    The Society Desk · editorial

    The social media withdrawal phenomenon is often framed as a personal issue of willpower and moderation, but what if we're selling ourselves short? The fact that teens struggle to disconnect during the No Social Media November challenge suggests a more fundamental problem: our reliance on technology isn't just about individual responsibility, it's also about societal design. Platforms like Instagram are engineered to exploit human psychology, using tactics like variable rewards and social proof to keep us hooked. We need to start asking whether these designs are inherently exploitative and what kind of responsibility comes with their creation.

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