The Itch That Won't Scratch: China's Unlikely New Obsession In recent years, China has seen its fair share of unusual business ventures, but none have captured attention like itch scratching services.
Zhang Xiaoqiao's Suma chain in southern China offers people someone to scratch their itches for them, a service that's both therapeutic and bizarre.
At first glance, the company might seem like a quirky entrepreneurial endeavor, but scratch beneath the surface and you'll find a more complex story unfolding – one that speaks to modern Chinese society's deeper anxieties and desires.