The Streaming Bubble Bursts: Why Cutting the Cord No Longer Saves You Money In 2016, when the average pay TV bill reached $103.
10 a month, cord cutters rejoiced at the prospect of saving money by ditching cable and embracing streaming services.
Fast forward to 2026, and we've arrived at an unexpected juncture: subscribing to eight major streaming platforms without ads now costs a staggering $139. 41 per month. This shift has been years in the making.