The Dolly Parton Effect: How Grief and Legacy Converge on Spotify Dolly Parton's death sparked a surge in tributes from fans, but it also had an unexpected effect on her music.
According to Spotify data, her streams increased by over 1,260 percent globally in the days following her passing.
This phenomenon is not unique to Parton; other beloved artists have seen similar spikes after their deaths. One explanation for this surge lies in the way humans process grief.