K Pop's Trojan Horse: How Girl Group KATSEYE is Redefining Global Music KATSEYE's recent performance at the 2026 American Music Awards marked a significant milestone in the K pop invasion of mainstream music.
The six member girl group, formed through a joint venture between Hybe and Geffen Records, has been making waves with their energetic performances and chart topping hits like "Gnarly" and "Gabriela".
Their success can be attributed to the strategic partnership between two of the biggest players in the music industry.