The Innovation Illusion: Why We Get It Wrong and What to Do About It The "Dean of Innovation" has a problem on his hands – or rather, in the boardrooms where innovation is supposed to happen.
For decades, he's been trying to get companies to focus on what truly matters when it comes to innovation, but the message just isn't sticking. And it's not hard to see why: we're all speaking different languages.
When executives gather to discuss their most urgent strategic priority – say, artificial intelligence – they leave with vastly different ideas about what needs to be done.