The Cult of the iPhone: India's Love Affair with Apple The arrival of the iPhone 18 Pro and 18 Pro Max in India has sparked a frenzy, with long queues forming outside stores across the country.
Die hard fans have been waiting for hours to get their hands on the latest model, some traveling from neighboring states just to be among the first to own this year's most expensive iPhone lineup.
The scene is familiar – every year, without fail, Apple's launches in India are met with enthusiasm and long queues. But what does this phenomenon say about Indian consumers?