Judge Rules Google Does Not Have to Break Up Ad Tech Business The Federal Trade Commission's (FTC) concerns about Google's dominance in the ad tech industry have been put on hold for now.
A judge has ruled that the company does not have to break up its ad tech business, a decision that is significant given the FTC's long standing worries about Google's control over the digital advertising landscape.
Understanding the Ad Tech Business at Stake Google's ad tech business is a behemoth, processing roughly half of all digital ads in the United States.