The Rise of Mainland Brands in Hong Kong Retail: A Shift Towards Premium Consumerism Mainland Chinese retail brands are increasingly making their presence felt in Hong Kong, but the story goes beyond just a simple influx of new players.
Gone are the days of cheap eateries and knockoff goods; instead, we're seeing a wave of premium focused brands catering to the city's increasingly discerning consumers.
According to JLL, over one fifth of new entrants in the first four months of this year were mainland Chinese brands.