The Trump Effect: How a Renaming Scandal Helped MapQuest Make History MapQuest, a mapping app that's been around for decades, has suddenly found itself catapulted to number four in the Apple App Store.
Behind ChatGPT, Vinted, and ESPN Fantasy Sports, this meteoric rise is all the more astonishing given the app's humble origins as a tool for printing out directions.
The recent renaming scandal involving US President Donald Trump and Lake Ontario has created a sense of cultural chaos that has spilled over into the world of tech.