The Resilience of Family Ties: How One Bakery Defied Crisis to Thrive The story of Cutter & Squidge, a London based bakery founded by sisters Annabel and Emily Lui, echoes the struggles of entrepreneurs everywhere.
What sets them apart is their remarkable ability to pivot in the face of crisis and emerge stronger than ever.
At its core, Cutter & Squidge's success can be attributed to the family ties that bind the sisters together.