The Sleep of Reason: Oura's IPO and the Rise of Wearable Wellness Oura, a wearable health technology company, has filed for an initial public offering (IPO), a move that comes as no surprise given its substantial revenue growth over the past year.
Revenue soared from $697 million to $1. 2 billion in just nine months, but what does this say about the broader landscape of wearable wellness?
At its core, Oura's product is a fitness tracker focused on biometrics and health metrics rather than mere activity tracking.