The Theater's Last Stand: Can Smart Programming Revive the Art of Cinema? The North American cinema landscape is dire, with theater admissions plummeting by 37% since 2019 and occupancy rates hovering around 12%.
Industry insiders are scrambling for solutions, but few have questioned the assumption that the problem lies with the content.
The launch of the Future of Distribution pilot, backed by Regal Cinemas, IFTA, and CNC, challenges this orthodoxy: what if the issue isn't a lack of interesting films, but rather a failure of programming?