Snap's Do or Die Moment in AR Has Arrived As Evan Spiegel unveiled Snap's new augmented reality glasses, Specs, at an event earlier this year, it was clear that the company is making a bold bet on the future of AR.
With a price tag of $2,200, these aren't just any ordinary smart glasses – they're a full fledged computer built into a pair of AR specs.
The approach Snap has taken with Specs is distinct from Meta's AI focused glasses, which have been criticized for their limited functionality and high price point.