The Cost of the Smart Home Is Going Up The smart home industry has been a graveyard for profits, with even Amazon's massive Echo devices failing to turn a tidy sum.
Tech giants like Google are now trying to make up for losses by selling AI driven subscriptions. Google's expansion of Gemini for Home APIs is a strategic pivot towards subscription based revenue streams.
Ravi Akella touted the benefits of Gemini powered smart home features at Google I/O this week, but beneath the surface lies a more complex reality: the industry's failure to monetize its massive investments.