The Lost Art of Being Present In our hyper optimized world, where every moment is an opportunity to improve ourselves or streamline our lives, it's easy to forget how to simply be.
This trend has been building for centuries, dating back to the 19th century's industrialist obsession with efficiency. However, it wasn't until the rise of consumer technology that this philosophy became ubiquitous.
Every aspect of modern life is subject to analysis and improvement: we optimize our workouts, our diets, even our vacations.