The Cult of Deals and Discounts in American Culture Deals and discounts have become an integral part of American consumer culture, a ubiquitous phenomenon that permeates every aspect of shopping from malls to online marketplaces.
Their prevalence is due in part to the constant bombardment of messages touting "limited time offers," "doorbuster deals," and "exclusive discounts.
" However, beneath this fixation on saving money lies a complex web of historical context, marketing strategies, and consumer psychology.