Why I'm Called the Black Farmer and What Needs to Change in Britain's Agriculture Industry Wilfred Emmanuel Jones' story is one of resilience and determination in the face of adversity.
As a prominent figure on Amazon Prime's Clarkson's Farm, he has become an unlikely celebrity. However, beneath his charismatic persona lies a pressing issue: the scarcity of farmers from diverse backgrounds in Britain.
According to Defra's 2025 survey, 99. 7% of principal farmers and holders in England self identify as white.